2020 was…rough. I think we can all agree on that. The pandemic, the election, wildfires, killer hornets…there was a lot going on.
Now it’s 2021, and time to start shaping this year into what we want. A few years ago, rather than make a list of New Year’s resolutions, I started choosing a word. One single word to use as inspiration.
This year, I’ve chosen “community” as the word for my professional life. After everything that’s happened, I think we all need to feel like we aren’t alone, that we all are working together to get things back on track.
It seems I’m not the only one who’s thinking of community. Zoom and other virtual chat services are booming, people have been figuring out how to see family and friends, even under lockdown restrictions. Even Pantone chose two colors for the year to “highlight how different elements come together”. Community matters, always but even more during times of struggle.
Vaccines for Covid are being rolled out around the world, so we can all hope that the pandemic will be over relatively soon. With that in mind, it’s important to think of what the next steps are.
Politically, suffice it to say that we’ve never been more divided than now. Coming together is something we need to work on.
For me, I want to network. I know I should be doing it, but I’m not the most social person under the best of circumstances, and the pandemic has only allowed me to retreat farther into my introvert shell.
I also want to expand my content writing. For the past few years, I’ve been focusing on bigger clients and varied jobs that allow me to build up a portfolio, but this year, I want to shift my focus just a bit. In particular, as businesses reopen and struggle to find their corner of the market again, I want to provide content for small businesses, who maybe think they can’t afford or aren’t big enough to need a professional writer. Well-written website content and quality blog posts and emails can help these businesses to connect with their clients – and right now, that feeling of community is gold.
I’m also going to reach out to a couple of non-profit organizations I like and offer my writing skills for free. I was fortunate to stay afloat in all of this, but there are so many out there in need, and if I can help communicate why a non-profit is deserving, maybe they’ll get more resources to pour back into the community.
Right now, beyond those few goals, my plans are vague, but that’s the great thing about choosing a word. Throughout the year, I can just keep an eye out for opportunities that represent community and maybe I will stumble on something life-changing.
What word is going to represent 2021 for you?